In 1984, Morningstar was a fund-focused newsletter. Today it is a publicly traded company with a $3.7b market cap

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EDITORIAL PRODUCTS

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Tentpole Stories
Big feature stories. In development 

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WYNKS/Daily Stories
What you need to know and why. 

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CE Video Section
What you need to know and why. 

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Problem Solved
Capsule descriptions of practice management solutions

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Dear Julie
Dear abby style problem solving with advisors

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The BigQ
Sponsored content section 

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Lunch with Jack
​Video idea. Status TBD

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Link to ADV form
TBD

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Podcast
Inquiries have been made with two vendors. It being postponed until after the launch. 

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Webcasts
Needs editorial shaping and technical guidance. Could be an add on to Regional sponsors

TECH  PRODUCTS

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Benchmarking tools
In progress with Truelytics. Discussion on developing tools internally. 

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M+A tracking
Discussion on developing tools internally. 

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Community
Format needs definition. Is it a chatbot, a linkedin-type interface, forum?

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Sounding Board
Advisors give soundbites in answer to thought leader questions. On the back burner.

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Sentiment tracking
A big money poll for advisors. Will be shelved until after the launch

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Crowdfolio
March madness for stocks (not 100% reflected in the mockup). 

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