In 1984, Morningstar was a fund-focused newsletter. Today it is a publicly traded company with a $3.7b market cap

EDITORIAL PRODUCTS

Tentpole Stories
Big feature stories. In development 

WYNKS/Daily Stories
What you need to know and why. 

CE Video Section
What you need to know and why. 

Problem Solved
Capsule descriptions of practice management solutions

Dear Julie
Dear abby style problem solving with advisors

The BigQ
Sponsored content section 

Lunch with Jack
​Video idea. Status TBD

Link to ADV form
TBD

Podcast
Inquiries have been made with two vendors. It being postponed until after the launch. 

Webcasts
Needs editorial shaping and technical guidance. Could be an add on to Regional sponsors

TECH  PRODUCTS

Benchmarking tools
In progress with Truelytics. Discussion on developing tools internally. 

M+A tracking
Discussion on developing tools internally. 

Community
Format needs definition. Is it a chatbot, a linkedin-type interface, forum?

Sounding Board
Advisors give soundbites in answer to thought leader questions. On the back burner.

Sentiment tracking
A big money poll for advisors. Will be shelved until after the launch

Crowdfolio
March madness for stocks (not 100% reflected in the mockup). 

    Additional ideas